Week 11: Putting Powr on the Back Burner
Week 11 of Shipping Every Week: for the first time since I started, Powr feels like a failure. I started building it in March 2025. I got serious about marketing in…
Read itWriting · building in public
Notes from shipping, every week.
Building in public from a one-person AI-native web studio in Los Angeles — shipping notes, what converted, and what I learned making it.
Week 10: I Built OfflineLM for a Friend
Week 10 of Shipping Every Week. A friend reached out a couple of weeks ago with a problem I couldn't stop thinking about. After nine weeks heads down on Powr…
Read itWeek 9: The Bug Sweep Nobody Screenshots
Week 9 of Shipping Every Week: I didn't ship a single feature this week. Last week I switched Powr's entire video pipeline over to a rebuilt one. This week I made…
Read itWeek 8: The Unglamorous Half of Shipping
Week 8 of Shipping Every Week: I hired a powerlifting coach last week. Then I spent this week making sure he never has to open my app. Becoming my own customer in a…
Read itWeek 7: The Crash Claude Couldn't Fix
Week 7 of Shipping Every Week: my app was crashing all week. Claude couldn't fix it. That sentence is the whole week, and it's also the most useful thing I've…
Read itWeek 6: Rebuilding the Video Archive
Week 6 of Shipping Every Week: my biggest fear with Powr right now is that the video archive isn't reliable enough to be the killer feature it's supposed to be. The…
Read itWeek 5: The Week Marketing Drove Development
Week 5 of Shipping Every Week: this week, marketing drove development. Not the other way around. That inversion turned out to be the most useful forcing function…
Read itWeek 4: Earning Trust Before the Next Batch Shows Up
Week 4 of Shipping Every Week: Powr 0.6.4 went live on the iOS App Store and the Google Play alpha. Last week was "1 Reel → 4 users → 1 paid sub." The obvious move…
Read itWeek 3: One Reel, Four Users, and My First Paid Subscriber
One Instagram Reel → 4 new users and my first paid subscriber. After months of testing Search Ads, SEO, and newsletters (combined: 0 conversions, 0 users), I think…
Read itWeek 2: I Shipped Powr to the App Store
I built an app! Week 2 of Shipping Every Week, and the highlight is a real one: Powr, the powerlifting tracker, is now available on the iOS App Store. Not in…
Read itWeek 1: Why I Started Shipping Every Week
You need to ship more. That's what I keep telling myself. I've told myself for months. And here's what I've learned about telling yourself to change: it does almost…
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